You don’t have to be a technical whizz to make the most of technology! Our workshops are about business use – not coding and geeky things.
In this section, we’ll share a few stories. See how business people have faced their demons and used technology to drive through all kinds of business improvements:
Raul Speek Gallery: prolonging the busy season
Raul Speek Gallery is an art gallery and cafe on the Pembrokeshire coast. As well as exhibiting local artists’ work, they run artistic talks and group workshops for schools and universities.
Like so many businesses operating in tourist areas, the gallery’s business is concentrated around the summer season. The area is quiet during the winter, and gallery owner Heather Bennett was keen to use the internet as a weapon against seasonal dips.
Heather signed up for a series of IT Workshops for Business, gaining new insights into social media and internet marketing.
Encouraged by her progress, she then took a more advanced course in Joomla. This allowed her to develop a new website, promoting the gallery’s catalogue and spreading the word for workshops and exhibitions all year round.
Heather’s new skills have allowed her to keep the business up to date and increase the gallery’s internet presence.
She recalls: “At first I thought it might not be for me, but Software Alliance Wales is not just about computers. The introduction to social media particularly sticks in my mind as they used a mix of demonstrations, group involvement and lectures which helped us all to remember quite difficult stuff very quickly.
“On top of that, the Joomla training has led to a new website, and I expect this to increase sales and prolong our season.”
She concludes: “It’s a relief to know what I’m doing instead of flying blind and just being able to tackle the bits I can pick up as I go along.”